The thing that makes the web distinctive is also what made the internet special, namely that it was designed as an open platform. It was designed to facilitate “permissionless innovation”. If you had a good idea that could be realised using data packets, and possessed the programming skills to write the necessary software, then the internet – and the web – would do it for you, no questions asked. And you didn’t need much in the way of financial resources – or to ask anyone for permission – in order to realise your dream.
An open platform is one on which anyone can build whatever they like. It’s what enabled a young Harvard sophomore, name of Zuckerberg, to take an idea lifted from two nice-but-dim oarsmen, translate it into computer code and launch it on an unsuspecting world. And in the process create an empire of 1.7 billion subjects with apparently limitless revenues. That’s what permissionless innovation is like.
The open web enabled Zuckerberg to do this. But – guess what? – the Facebook founder has no intention of allowing anyone to build anything on his platform that does not have his express approval. Having profited mightily from the openness of the web, in other words, he has kicked away the ladder that elevated him to his current eminence. And the whole thrust of his company’s strategy is to persuade billions of future users that Facebook is the only bit of the internet they really need.